Audi banking on entry-level luxury car segment to widen customer base
German auto major Audi is banking on entry-level luxury car segment to widen its customer base to enhance its overall sales as it gradually recovers from the impact of coronavirus in India, according a senior company official.
Audi India launched its luxury entry-level SUV Q2 in India priced between Rs 34.99 lakh and Rs 48.89 lakh (ex-showroom) deliveries of which will start by the first week of November.
“Our idea is to expand the market so that we can bring more customers into the luxury portfolio,” Audi India Head Balbir Singh Dhillon said.
“We have so far booked over 100 cars. That actually shows that there is an inherent demand in the market. I am sure many of these customers are first-time entrants to the luxury space,” he said.
He said the company was happy as this was its sixth launch in the past 10 months. He said: “We are going to launch more new products as we move on.”
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
