Citroen partners with CarWale for last-mile delivery of C5 Aircross SUV
French automobile manufacturer Citron has partnered with CarWale, a platform that provides customers information on new car pricing and other related issues, for last-mile delivery of its flagship vehicle model, the new Citron C5 Aircross SUV.
Under the tie-up, customers purchasing the car through a 100 per cent direct online selling model will now have an option to get the vehicle delivered at their doorstep, a release said on Monday.
Citron currently has showrooms across 10 cities in the country, including Bangalore, Ahmedabad, Chennai, Mumbai, Pune, Hyderabad, Kolkata, Delhi, Kochi, and Gurugram. For customers outside these cities, it has launched a 100 per cent direct online buying for its flagship model.
Customers in over 50 Indian cities will be covered through this online initiative and can order directly from the factory and will be supported by a dedicated test drive fleet, e-sales advisor, virtual product demo and a doorstep delivery facility, according to the release.
“For us, this partnership presents a unique opportunity to further expand our set of offerings in the automotive space and helps us take another step towards creating and building products and services for our customers,” said Banwari Lal Sharma, CEO, CarWale.
As part of the arrangement, CarWale through its network across India, apart from the door-step delivery of the vehicle, will also help the customer get the car registered at the nearest Regional Transport Office, it said.
“The 100 per cent direct online selling model is part of Citron’s seamless, omni-channel brand experience. We believe this direct online selling model will see rapid adoption in the future as digitisation continues to grow in India,” said SaurabhVatsa, Head-BrandCitron in India.
This last-mile delivery partnership with CarWale for the new C5 Aircross SUV ties up very well with the company’s brand ethos of Citron 360 degree comfort to enhance the overall customer experience, he added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
