Will focus on three-pronged strategy to drive growth: Zydus Wellness




Consumer wellness firm has said it will take a three-pronged strategy to drive growth going forward.


As a part of the strategy, the company would accelerate growth of core brands with innovations to focus on portfolio diversification and expansion with an aim to recruit new customers. Besides, it is planning differentiated propositions for the products supported by strong ‘Go To Market’, said in an investors’ presentation.



The second pillar of the strategy is building scale in international business by focusing on South Asian Association for Regional Cooperation(SAARC) countries,the Middle Eastand Africa region andSoutheast Asia region, it added.


The company is also planning to enternew markets with relevant offering as part of expanding its geographical footprint, said.


Leveraging mergers and acquisitions is the third part of the company’s strategyto significantly grow scale. The firm has a successful track record of integrating acquisitions, and is also open to bolt-on acquisitions at the right time, it said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *